Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.
In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions (CPM).
Social networks such as Facebook, Instagram, LinkedIn, Reddit, Pinterest, TikTok, and Twitter have also adopted pay-per-click as one of their advertising models. The amount advertisers pay depends on the publisher and is usually driven by two major factors: the quality of the ad, and the maximum bid the advertiser is willing to pay per click measured against its competitors' bids.
In general, the higher the quality of the ad, the lower the cost per click is charged and vice versa. However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a query (keyword or phrase) matches an advertiser's keyword list that has been added in different ad groups, or when a content site displays relevant content.
Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages (SERP), or anywhere a web developer chooses on a content site.
Our comprehensive approach to Search Engine Marketing in Pune involves assessing your company's goals, identifying your target audience, selecting the most relevant keywords, and utilizing programmatic buying to reach top-quality online platforms. This enables us to develop a powerful and successful marketing campaign tailored to your business needs.
By prioritizing the mindsets and needs of your audience, we create a campaign structure, curate ad copy, along with developing an attractive landing page with gripping content and an evoking design.
Through statistical analysis done with tools like tableau and python, we analyse data, drive insights, and accordingly refine the campaign in a way which minimises the cost and maximizes ROI.
B. Content Marketing
We are a content marketing agency in India with a team that creates an excellent blend of promotional, informational and engaging content.
Our team of 180+ professionals will deliver a content strategy that will keep you ahead of the competition with excellent content promotion services. We have built our reputation as the best content marketing company India through effective and impactful content promotion services.
You can expect a variety of content promotion services like Blogs, Articles, Leadership Blogs, Website(writing from ground-up, revamping existing content, keyword blending, proofreading),
Online reputation management (ORM) - quora, reviews, Infographics, Scripts ( TVCs, Audio ), Case Study, White Paper, Brochure, Ebook, Product Description (Ecommerce)-Flipkart, Amazon, Snapdeal & Technical content with our content marketing services.
Whatever is your marketing objective to build trust, enhance visibility or brand recall, generate traffic to your website or create a strong digital presence, our team knows the type of content you will need to meet your objective.
If you are looking for a wide range of content promotion services and content marketing services in Pune to unlock your company's organic growth potential you can safely trust us at the best content marketing agency in India.
First, we understand your business and marketing objectives. In line with that, we do in-depth research and analysis of your brand, existing content, relevant keywords, customer pain points. Next, we identify your audience and understand their behaviour pattern, likes and dislikes in detail. Then we associate ourselves with industry trends, communities and conversations in your line of business. All these exercises we do to ensure your content remains relevant, appropriate, timely and in line with the industry.
Through various tools such as SEMRush and Brand 24, we conduct a proper competitor content analysis, track keyword strategy, run an SEO audit, and more. It enables us to understand your target audience's questions, the keywords they are searching for, the sentiment and perception around your brand, among many other valuable insights.
With valuable insights combined with our technical and marketing expertise, we create a comprehensive content marketing strategy to enable your brand or business to meet its objectives.
While implementing the strategy, our goal is to create not just unique but also insightful and impactful content for your brand. It can include a mix of SEO content, blog posts, case studies, infographics, social content and much more.
After a complete review and approval from your end, we publish your content on relevant platforms to ensure it is in front of the right people at the right time.
C. Video Production
Online video marketing services play a critical part in establishing the right brand vision of your business. Video marketing services are crucial for your brand in this fast-paced sensory overloading world. Video film making is one of the most engaging content formats your business can leverage to connect with its audience.
A well-crafted video for social video marketing with the help of a video marketing agency conveys your brand message while seizing audience attention in the digitally-dominated era. Seeking video marketing services is the right step ahead.
As a leading video marketing company, our highly experienced creative team takes your branding and campaign launches to a whole new level with our innovation-driven video marketing strategy.
Whether you are a startup, MSME or a well-established brand, our video marketing agency team has the experience to produce rich video content for businesses of every size.
Explainer videos, TV commercials, interactive videos, corporate films, motion graphics, animated videos, video shoots, Photoshoots are just a few services we have as a leading video marketing agency.
And probably, our creative determination and innovative mindset are the reason why both our employees and clients love working with us over other video marketing agencies.
Videos are expensive to produce. So first we get an in-depth understanding from you of your video goals and objectives. Next, we ensure that thorough research is carried out based on your objectives before our video team starts with any project.
The next step is to understand the 'what' of any video. We analyze your goals and settle on the best approach to deliver an ROI that exceeds expectations.
It's essential to decide on the tone of the video based on the reaction we want to derive from your target audience.
Once the video concept is solidified, we develop an in-depth storyboard that helps sell your story by sticking to the overall tone & feel outlined in the storyboard.
Our team of creative writers then start working on an appropriate, engaging script based on the parameters mentioned above.
The Production and the Pre-production get the appropriate end Result.
Other Marketing Servies
Logo designing is the process of creating a unique symbol or design that represents a brand, organization, or individual.
Graphic design is an important tool for growing your business.
whatsapp marketing importants to grow business and to to do it WhatsApp marketing is a strategy that involves using WhatsApp to promote and sell products or services.
Email marketing importance to growbusiness and how to do it Email marketing is a marketing strategy that involves sending promotional messages or newsletters to a group of subscribers via email.